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Organization Profiles
> ACNielsen |
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| AC
NIELSEN |
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| ACNielsen was established in the United States in 1923 by Arthur C. Nielsen,
Sr., one of the founders of the modern marketing research industry. Among
many innovations in consumer-focused marketing and media research, Mr. Nielsen
was responsible for creating a unique retail-measurement technique that
gave clients the first reliable, objective information about competitive
performance and the impact of their marketing and sales programs on revenues
and profits. Nielsen information gave practical meaning to the concept of
market share and made it one of the critical measures of corporate performance.
Mr. Nielsen also founded the business known today as Nielsen Media Research,
the global leader in television audience measurement and other media research
services.
ACNielsen offers an integrated suite of market information gathered from
a wide range of sources, advanced information management tools, sophisticated
analytical systems and methodologies, and dedicated professional client
service to help our clients find the best paths to growth.
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Clients work with our services to:
• Measure their market performance
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Analyze market dynamics
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Diagnose and solve marketing and sales problems, and
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Identify and capture growth opportunities
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| Our people work closely with clients to help them choose
the right set of information and services and use it to make the best possible
decisions. |
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| MARKET MEASUREMENT |
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| Our major market-measurement services provide comprehensive
coverage of: |
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- Sales to consumers of fast-moving consumer packaged goods, gathered
at the point of sale in retail stores of all types and sizes. These
retail measurement services provide clients with essential facts on
how their products are performing compared with their competitors, and
on trends and changes in market conditions and sales results. They also
provide critical information on the use of promotional activities at
the retail level, such as special displays or pricing, and on distribution
and stock conditions in retail stores.
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- Purchases by consumers of packaged goods and other products, gathered
through participating panels of consumer households and through customized
studies. These consumer panel and customized research services provide
a foundation for understanding and analyzing consumers’ motivations,
attitudes, behavior, shopping patterns and demographic characteristics.
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| ANALYTICAL TOOLS AND
SERVICES |
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| We offer a wide range of software and professional
services that enable clients to receive, select and evaluate our market-measurement
information, integrate it with their own data and third-party information,
and apply it to specific business issues and situations. Clients can
view and analyze information from many perspectives, such as by specific
product categories, by geographic area or by retail channel. We also organize
and present information to suit the specific needs of many individuals
in manufacturing, service and retail organizations, including general
managers, marketing professionals, sales professionals, purchases, merchandisers
and category managers.
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| DIAGNOSTIC SERVICES |
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| Our consumer panel and customized research
services provide clients with many opportunities and techniques to examine
trends and understand the impact of the market forces that influence consumers’
purchasing decisions. Consumer panels link purchasing information to demographics
and provide a controlled environment for examining motivational factors.
Our analytical and modeling services provide clients with a range of
options to evaluate and understand why marketing campaigns succeed or
fail, and to address specific future marketing opportunities and issues,
such as promotion optimization, pricing, consumer targeting and marketing
mix optimization.
In many markets, we offer a suite of consumer-focused customized research
techniques and services that address clients’ unique and specific
marketing and sales issues. |
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| OPPORTUNITY IDENTIFICATION |
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| While our major clients all share a common
focus on consumers, each individual client has its own distinct set of business
characteristics and marketing and sales concerns. Our information and services
are designed to help each client identify and act upon its unique growth
opportunities.
Using a structured and disciplined approach to building and managing
long-term relationships, our people work in close partnership with their
clients to understand their strategies and business objectives... To design
the right suite of ACNielsen services that fits their needs... To agree
on clear and measurable business objectives... And to measure the results
and clients’ return on their investment. |
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" You are free to choose, but the choices you make today will determine what you will have, be, and do in the tomorrow of your life." |
| Zig Ziglar |
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| Illegal issues |
| Collective bargaining issues that would require either party to take illegal action. |
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